BY TARA TAYLOR
COPYRIGHT 2007 BY PARENTS' PRESS, ALL RIGHTS RESERVED.
On Feb. 8, 2007, a nerve was struck in the parenting community.
Time magazine published an essay by James Poniewozik titled "Too Cool for Preschool," taking direct aim at the "hipster parent-memoirist," a large online population of parents who are out to prove that "parenting, or at least parents,can be cool" by writing about themselves and their kids in online journals.
Northern California parent bloggers launched a full-on attack.
SpiceTart, an East Bay mom who blogs about her adventures in babyhood on Spicetart.com, proclaimed that while she was not a hipster per se, her 1-year-old daughter, Ivy, qualifies.
The San Francisco Chronicle's über-hip blog for the urbanite parent, "The Poop," called the article "birth control," saying that it "comes to the rather accurate conclusion that the latest round of mommies and daddies are too big of babies themselves to accept their roles as cardigan-wearing, Sears-shopping, Raffi-listening, Teletubbie-watching, non-baby-blogging entities they should be."
That launched a rampage of comments by parents from all over the Bay Area that lasted days, and got pretty nasty.
So what is a hipster parent, you ask?
MetroDad, a blogger based in New York, suggests, somewhat tongue in cheek, several things that qualify you a hipster parent: ironic baby T-shirts and onesies, taking your kids to yoga class, feeding your child organic gourmet baby food.
Children born and bred in the Bay Area know the difference between quinoa and couscous, they go to mommy-and-me yoga class, and they get places like Snippity Crickets (San Francisco and Berkeley) and Kids Cuts (San Francisco) that cater to parents asking for mohawks and shag haircuts for their toddlers.
Adult night clubs like Ruby Skye in San Francisco and Aura in Pleasanton put the alcohol on a even higher shelf once a month to make way for Goldfish® crackers and kid-friendly disco played at controlled levels, at monthly Baby Loves Disco events. (Avalon Nightclub in Santa Clara will start hosting Baby Loves Disco parties in May.)
The San Francisco go-go group the Devil-etts have even joined in the fun, creating Pip Squeak A Go-Go, a kiddie go-go party with live music and dance performances. Many restaurants, art galleries, and stores have altered their scene and prices to include hipster parents and their children.
To some, hipster parenting seems like a natural fit with the vibrant and culturally diverse Bay Area. What parent wouldn't want their child to enjoy the local music and art scenes, or indulge in one of San Francisco's hundreds of restaurants?
Parents can even bring their kids to some bars in San Francisco during special hours.
The Look
Being a parent never looked so good.
Over the past decade, maternity fashion has morphed into something that no longer resembles floral-covered muumuus and overalls. Stores like Motherhood and San Francisco-based The Gap offer mothers-to-be a wide selection of clothing that is comfortable and looks good. Rockstarmoms.com gives the pregnant mom a choice of oversized T-shirts and tube tops featuring their favorite bands.
The message: You don't have to look like a boat, even though you might feel like one.
The trend of looking cool no matter what stage of life you are in has spread into the kids' clothing market. Onesies now carry messages of rock 'n roll, while toddlers wear mini Vans or Converse All Stars. The world of children's clothing is no longer pastel, it's punk rock.
El Cerrito resident Mark DeVito is the creator of Metal Babies, an online clothing shop for kids whose parents have a taste for Metallica and Twisted Sister. When his son Aidan was born in 2002, he and his wife, Heidi Bartsch, were looking for anything that wasn't "bunnies or flowers." "We were struggling as new parents trying to find cool clothes for kids," said DeVito. "A lot of the pastelly things weren't fitting along the line we wanted."
DeVito's first designs, "Never Say Diaper" and "Future Headbanger," led to a series of rock-related messages printed on black onesies and toddler tees. "Sleep deprivation is probably the greatest source of creative outflow," DeVito said, who runs his mail-order business out of a warehouse in Richmond.
His baby line can be now found from nationwide clothing chains like Hot Topic to cool baby boutiques like Kids Only in San Francisco. DeVito even took the clothing line to Ozzfest in 2004 and 2005, but stopped touring because he missed being with his children. (He and his wife also have a 17-month-old daughter, Wylder.)
Clothing isn't the only thing that has changed. Hipsters' hairstyles have now spread to their offspring parents with toddlers and even babies are rushing to kid-friendly hair salons to get mohawks, pixie cuts, and sharp A-line bobs. (You can thank Angelina Jolie and her adopted son Maddox for the mohawks.) Snippity Crickets hairstylist Bobby Jo Colbert has become used to the change. "Mohawks (for kids) don't seem so strange and out of place now," said Colbert who has been working at the salon's Berkeley location for 11 years. "There is defiantly as look and attitude about them (hipster parents) that's not your average Berkeley parent."
The Tunes:
So you have a kid now, and you dread popping in that Dora the Explorer CD or singing The Bus Song (Wheels on the Bus) for the hundredth time; you'd rather hear the new album by Coldplay or some classic Ramones. Now you can, thanks to Baby Rock Records, a Los Angeles record company that has taken your favorite rock songs and transformed them into instrumental lullabies. Their Rockabye Baby series (which will feature the Bay Area's Green Day soon) is only a sampling of the new movement in kiddie rock or alternative kid music.
Coming across as a sort of rebellion to the kid-friendly folk rock of Dan Zanes (the new Raffi), kiddie rock has become "the way" to rock out with your kids still in the room (minus the mosh pit). Local bands like the Sippy Cups and the Time Outs have made it big in the world of kiddie rock. Much of this movement, like the Rockabye Baby series, takes already existing rock songs and makes them kid-friendly by, for example, leaving out the lyrics to I Wanna Be Sedated. BandWorks, a music school in Oakland, teaches kids how to rock out to Led Zeppelin and Jimi Hendrix in their summer program. And many outdoor festivals this summer will cater to the hipster mom and dad who now cart along juice boxes in their cooler of beer.
Alternadad (the ultimate hipster dad autobiography) author Neal Pollack dedicates a whole chapter in his book to how he taught his son Elijah to jam to Sacramento's Cake and the Sex Pistols, declaring that if his son was going to learn about music it would have to be his way or else.
Even nightclubs have gotten into the mix, hosting events like Baby Loves Disco (for $15 each) and Pip Squeak A Go Go (which describes its event as a "dance party for the underaged set" and is a little less then $8 a head). With clubs chiming into the hipster parenting scene, being a parent never looked and felt so cool.
Baby Loves Disco co-founder Heather Murphy Monteith said her events in San Francisco and Pleasanton are about building a community in an urban place. "You don't see community in the same setting as parents in suburban areas," said Murphy Monteith.
And these events provide a perfect picture of this "community." At an average Baby Loves Disco event, you will find the entrance of the club clogged with Bugaboos and MacLaren strollers. The bar, which is open to parents, sells Mommy Juice ("Sophie," Sophia Coppola's canned sparkling white wine that comes with a straw, just like a juice box) and beer on tap.
"I love the irony that it's a baby disco at a real club," said Oakland resident Sandra Mallas, the "host mom" of Pleasanton's Baby Loves Disco.
Though most of the parents at a Baby Loves Disco event would not call themselves hipsters, and actually scoff at the idea, they aren't insulted by the term.
"It certainly makes you feel like you are in a certain demographic, but it's not a bad demographic," said San Francisco resident Debbie Glass, who was at Ruby Skye on March 17 for a Baby Loves Disco event with her 19-month-old son Owen.
Go Ahead, Embrace It
While it isn't clear if hipster parents are necessarily "Too Cool for Preschool," they are changing what is considered fun to do with your kid. Not to say the days of taking your kids to the park or zoo are gone, but now there are options that might pique mom and dad's interest also (though many of them are only in San Francisco).
So if tossing out the Raffi tape and popping in the latest release from the Sippy Cups sounds good to you, or you like the idea of taking your kid out for a day of dancing to live music, you might qualify as a hipster parent. Put on that Pixies T-shirt from 1992 (before the breakup), slip on Junior's Metallica onesie, and head over to Ruby Skye. Why should a kid stop you from having a rockin' good time? You can always blog about it while the kids are in bed."
Tara Taylor is the calendar and special sections editor of Parents' Press
and just like neal pollack, "alternadad", (who's son spent the first four years of his life in austin texas), we're not the kind of ladies that dig disney character jumpers and saccharin sweet traditional pastel baby stuff. we live in austin texas, home of the weird. and our babies will grow up here completely enveloped in the so called austin hipster scene that we've found ourselves accidentaly attached to.
if by hipster scene i mean the kid(s) will be exposed to a very indie art & music scene - than yeah thats what it is..
s(he) will surely be handmade wearing, green organic crunchy hippie coffeeshop babies with a little bit of trendier than thou indie rockin' hipster goodness for some edge and they will dig it,
just like our boy izzi did.
and anyway..
the traffic to this blog is steady, but it's not at all what i'd intended.
the flux of visitors that find their way here,
completely unaware of the concept,
are scavenging for music. it's the mp3 tracks..
and i guess thats ok. but i'm not taking this blog in that direction.
we're (marginally) focused.
but the blog is still about tracking our goal of becoming moms again.
the posts are light..and recently revolve loosely around the process of getting knocked up
obsequiously catering to an army of mp3 hoarding enthusiasts will be lovely..
when i'm riding a desk on light duty with a bun in the oven.
and thats that.